New mobile guide piloted in the Kamppi shopping centre

In the beginning of December, new heart-shaped signs appeared in the Kamppi shopping centre. They offer a new way of navigating in the Christmas rush with the help of a mobile phone. The digital navigation is provided by the service called Bitsign.

Photo: EIT Digital

Using Bitsign service is very simple: upload the free navigation App at www.kamppi.fi/kurkkaa. Choose what you are looking for and scan the heart shaped markers on your smartphone. The arrows on your phone’s screen will show you which way to go. This video shows it all:

The signs will be in Kamppi shopping centre until the end of January 2015.

Bitsign is a simple digital solution for wayfinding indoors. It is based on augmented reality. There’s no need to have internet connection, censors, or 3D modelling.

– Bitsign is built on existing technologies but the combination is completely unique, tells the head of the pilot Kai Kuikkaniemi.

With Bitsign, you can easily create new navigation experiences and make shopping more like gaming. The utilisation of open data brings even more versatility to the application.

The Bitsign technology is based on augmented reality. The Kamppi pilot is part of EIT ICT Labs` Street Smart project run by HIIT, Aalto University, Nokia, Robustnorth, Vincint and Forum Virium Helsinki.

Test the App in Kamppi! Download at www.kamppi.fi/kurkkaa.

Project Manager Kaisa Spilling
Forum Virium Helsinki
email: kaisa.spilling(at)forumvirium.fi
tel. +358 40 744 8831

The original article published in the Forum Virium Helsinki’s website.