Lights of Christmas

When the traditional Christmas lights are lit on Aleksanterinkatu on the 23rd of November, so kicks off our campaign Lights of Christmas (Valoisa Joulu). It is a chance for the residents of Helsinki to participate in the planning of the new Christmas lightning s for 2015,

Valoisajoulu_Exove Design/Miikka PirinenPicture: Exove Design / Miikka Pirinen

Lights of Christmas offers residents of Helsinki a chance to tell their view on the Christmas lighting for Helsinki. The campaign introduces a pre-set of Christmas light designs to vote from. After voting, one can pass his/her virtual Christmas light for friends on Facebook.

The votes for the Lights of Christmas can be casted via campaign website or by tapping the digital media screens around Helsinki city centre. The voting is on from 23rd of November to 7th of December 2014.

Valoisa Joulu_Exove Design/Miikka Pirinen Picture: Exove Design / Miikka Pirinen

The application is fun and simple to use. The results of the voting are utilized by the City of Helsinki Public Works Department when making plans for the Aleksanterinkatu’s Christmas lighting in the future.


Exove Design / Miikka PirinenPicture: Exove Design / Miikka Pirinen 

The campaign-related touch screens are covered with Christmas wrappings, so you can’t miss them! You can find them on Mannerheimintie, Pohjoisesplanadi, Mikonkatu, Kaisaniemi, Central Railway Station, Narinkkatori and around Kamppi area.

The Lights of Christmas campaign is a joint effort by Forum Virium Helsinki and the City of Helsinki Public Works Department. It is done as part of the Pinta project, aiming to create and pilot new forms of interactive services in the city. The campaign website and the application are designed by Exove Design.