Lights of winter (Valoisa Talvi) was a photo contest and a digital photo exhibition never before done in Helsinki. The residents of Helsinki were asked to take a photograph of a lighting that inspires them and tag it #valoisatalvi or #valoisajoulu. The top ten was displayed on the urban screens in Helsinki city centre.
Following in the footsteps of the former Lights of Christmas campaign (Valoisa Joulu), the Lights of Winter aimed to get residents of Helsinki to participate in urban planning. For the City of Helsinki public works department, it was a means to engage the people and a follow up in the lights of christmas campaign from december.
The campaign was advertised on the urban screens around Helsinki city centre as well as on valoisatalvi.fi and on Facebook. In total, 80 photographs were entered to the contest with hashtags #valoisatalvi and #valoisajoulu. The campaign event page on Facebook had about 80 participants.
Check out the digital photo exhibition and all the photos on valoisatalvi.fi!
The campaign was done as a part of the Pinta project, creating and testing out new forms interactive services and wayfinding in Helsinki. The project is funded by City of Helsinki’s innovation fund, coordinated by Forum Virium Helsinki. Partners are The City of Helsinki Communication Department, Public Works Department, City Library, Helsinki Marketing Ltd and Helsinki Region Transport (HRT).